About :: Consigliere, Brand Planning

KATTY CAPPELLETTI, 3009 VISTA DRIVE, MANHATTAN BEACH, CA 90266

WHAT IS "THE CONSIGLIERE WAY?"

So how has Consigliere earned its reputation as the place to go for expert advice on important business decisions? Over the years we've developed a distinctive work process that constitutes what we call the Consigliere Way.

  • Clarify your business objectives, re: products, customers, brands, etc.,
    ensuring a sound critical path;
  • Conduct qualitative research, if needed, to expose and articulate key customer perspectives;
  • Integrate these perspectives with your business objectives, creating actionable strategies;
  • Do all of the above with a unique brand of creativity, passion, humor, and imagination.

WHAT DOES CONSIGLIERE DO?

Here are just a few of the capabilities we can bring to bear on your key business issues:

  • Brand/product positioning or repositioning;
  • Target assessment and planning;
  • Corporate strategy development;
  • Strategic and/or product ideation;
  • Creative development input/assessment.

Many of the core business issues are further illuminated by conducting qualitative research (e.g. focus groups, one-on-ones, in-homes, on-the-street interviews, etc.) or by simply pouring over learning that already exists. Consigliere will do what best fits the project and the clients needs.

WHAT RESULTS WILL YOU RECEIVE FROM CONSIGLIERE?

In these turbulent business times, where rapid response time is vital to our success, we all need a trusted advisor who will listen to our critical issues and help ensure that the decisions we're making are the smartest for our organizations.

When you work with Consigliere, we help establish a direct, interactive, and powerful connection to your customers and markets--a connection that can help you serve as the all-important "Guardian of the Brand" for your company.

WHO IS THE
FOUNDER