Consigliere Brand Planning: Advice you can't refuse...
WHAT'S IN A NAME?
Consigliere: An advisor, especially to a leader of an organized crime syndicate. The word resonates with the power of a trusted advisor, whose opinions are always consulted before important decisions are made.
Now, in some of the more, shall we say, "colorful" realms of the business world, a Consigliere's function is to advise the Don on all of his important decisions and the only one in the Family allowed to speak his mind on all-important matters.
For more than 15 years, that's precisely the role Consigliere Founder Kathy Cappelletti has played for some of the world's most successful companies... Microsoft; TBWA/Chiat Day; Cisco Systems; Procter & Gamble; Goodby, Silverstein, & Partners; Nissan Motors USA; Nestlé; Publicis & Hal Riney; Reflect.com; and, Hewlett Packard to name just a few. Her work as a top-level strategist and researcher for firms like these has enabled Consigliere to evolve into a respected consultancy--one that has, for the record, never received anything remotely resembling the "horse's head in the bed" treatment. Consigliere Brand Planning: Advice you can't refuse...