WHAT DO CLIENTS THINK ABOUT CONSIGLIERE?
Normally, when you talk to someone about the activities of a Consigliere, the next step for you tends to be some sort of Witness Protection Program. But when clients talk about their experiences working with Kathy Cappelletti's Consigliere, well, that's a different story.
Natural Instincts...
"Kathy's involvement on creative and strategic development projects has been invaluable. Due partly to her agency background and partly to her natural instincts, she's able to help agencies capture and understand the big insights that consumers bring to the table in a way that will ultimately make the work better."
-- Nancy Shuford, Brand Strategy Director, TBWA/Chiat Day
Attention to every detail...
"Kathy thinks about every word. She's careful, she pays attention to every detail that can affect quality, and she knows where she wants to go. When you work with her you simply assume that she won't miss a beat."
-- Nina Milosevic, Founder & Planner, Wideidea.com
Passionate...
"I've had the pleasure of working with Kathy on several occasions... Behind the friendly face is a person who is extremely dedicated to and passionate about what she does. I can always depend on her to have an opinion--one that I respect. I wouldn't hesitate for a moment to recommend her to others."
-- Sammy Dunne, Former Account Planner, Saturn Account, Publicis & Hal Riney
Clear and compelling...
"Kathy provided an invaluable consumer perspective to guide us to the most strategically sound position for our brand. She then helped us devise a clear and compelling marketing platform, upon which we built our brand communications plan."
-- Kim Fisher, Former Director of Marketing, TechTV
Insightful...
"Kathy brings an unusual amount of sensitivity to the beliefs and feelings of respondents, and the implications that they have for advertising. It's her combination of empathy and advertising experience that makes her such an excellent resource. Kathy rocks."
-- Colin Drummond , V.P. Senior Brand Planner, Mullen Advertising
Highly recommended...
"Consigliere's is the only business card I carry other than my own. They are a resource worth networking for."
-- Debbie deCordova, Former Senior Director of Brand Marketing, Women.com
Great facilitator...
"Kathy is really one of the best moderators out there. She keeps the client focused on the research objectives and she consistently facilitates great group interaction with valuable insights."
-- Cathleen Thomas, former Director of Marketing, Ofoto/Kodak Corporation
Award-winning...
"We were trying to determine how we should evolve our Effie-winning Nissan Xterra ad campaign. Thanks to Kathy's help, we were able to uncover key elements of Xterra's success which continue to contribute to Xterra's authenticity among outdoor enthusiasts."
-- Dave Weaver, Group Planning Director, TBWA/Chiat Day